Shoprite
Purpose of the Job
To lead the planning, execution, and administration of end-to-end advertising campaigns and initiatives throughout Medirite Plus and associated commercial enterprise units. The function is accountable for riding purchaser engagement, company awareness, foot traffic, and income increase via built-in advertising campaigns, digital initiatives, provider partnerships, and in-store activations.
The Marketing Campaign Manager will serve as the central factor of coordination between inner stakeholders, agencies, suppliers, and operational teams, making sure all advertising and marketing exercise is delivered on time, inside budget, and aligned to commercial enterprise objectives. The position additionally requires sturdy digital advertising and marketing understanding and the capability to control omnichannel campaigns throughout retail, digital, social media, and experiential platforms.
Job Advert Details
Plan, control and execute end-to-end TTL advertising campaigns throughout all channels.
Lead Month-End, Perception, Seasonal and Category campaigns from briefing via implementation and post-campaign reporting.
Develop marketing campaign principles and advertising and marketing initiatives that pressure purchaser acquisition, engagement and income growth.
Ensure all campaigns align with enterprise strategy, class targets and industrial priorities.
Manage marketing campaign timelines, budgets and deliverables to make certain profitable execution.
Coordinate marketing campaign deployment throughout shops and digital platforms.
Agency & Stakeholder Management
Act as the important liaison between interior stakeholders and exterior creative, media and digital agencies.
Develop and control marketing campaign briefs, making sure clear goals and deliverables.
Coordinate all sign-off approaches for print, digital, social media and POS materials.
Monitor organization performance, timelines and satisfactory standards.
Facilitate workflow between Marketing, Operations, Buying, Suppliers and exterior partners.
Digital Marketing & Social Media
Manage and guide digital advertising campaigns throughout paid, owned and earned channels.
Work carefully with digital and media organizations to diagram and execute digital campaigns.
Oversee social media content material calendars and marketing campaign rollouts throughout applicable platforms.
Ensure content material is engaging, customer-focused and aligned to marketing campaign objectives.
Monitor digital overall performance metrics and grant optimisation recommendations.
Maintain focus of digital advertising trends, retail media possibilities and rising platforms.
Store Openings, Activations & Events
Plan and coordinate new save openings and launch campaigns.
Manage in-store activations, promotional occasions and experiential advertising initiatives.
Collaborate with suppliers and company companions to supply impactful patron experiences.
Drive initiatives that enlarge keep visitors and toughen purchaser engagement.
Oversee match execution from planning thru post-event evaluation.
Supplier & Partnership Marketing
Build and preserve sturdy relationships with suppliers and strategic partners.
Identify and strengthen collaborative advertising opportunities.
Manage supplier-funded campaigns and activations.
Ensure companion initiatives align with company targets and supply measurable value.
Reporting, Analytics & Performance Management
Track, analyse and record on marketing campaign performance.
Produce weekly, month-to-month and campaign-specific income overall performance reports.
Support Brand Manager in supplying insights and guidelines to senior administration and key stakeholders.
Monitor advertising and marketing spend and marketing campaign ROI.
Use marketing campaign statistics and purchaser insights to optimise future activity.
Support price range planning, forecasting and overall performance reviews.
Operational Excellence
Participate in operational conferences and cross-functional commercial enterprise forums.
Manage marketing campaign administration, invoicing and provider documentation.
Ensure campaigns are delivered inside governance, compliance and company standards.
Continuously discover possibilities to enhance marketing campaign effectiveness and processes.
Quality, Governance and Compliance
Ensure campaigns are achieved in line with accredited processes, standards, manufacturer pointers and governance frameworks
Maintain correct marketing campaign records, documentation and administrative artefacts to aid auditability and reporting.
Support compliance with financial, contractual and operational necessities associated to marketing campaign execution.
Adhere to organisational policies, controls and approaches of working to make certain constant and dependable marketing campaign delivery.
Qualifications
Essential
Matric
Desirable
Diploma or Degree in Marketing, Communications or a associated field
Experience
Essential
- 2years’ ride in a marketing campaign administration position (e.g., advertising/media) with a music document of sturdy marketing campaign administration help and associated activities.
Experience working with creative, media and digital agencies.3
Desirable
Retail and FMCG, Beauty or Healthcare advertising trip advantageous.
Experience managing events, activations and shop launches.
Strong digital advertising know-how and perception of social media, paid media.
Knowledge and Skills
Key Competencies
Technical Competencies
Campaign Management
Digital Marketing
Social Media Management
Marketing Analytics & Reporting
Retail Marketing
Budget Management
Supplier Management
Agency Management
Project Management
Behavioural Competencies
Strategic Thinking
Customer Focus
Innovation & Creativity
Relationship Building
Influencing & Negotiation
Results Driven
Attention to Detail
Planning & Organising
Resilience & Adaptability
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